Calvin Klein's keeps its cool as the smart watch arrives The woman behind Calvin Klein watches is super smart. Just don't expect her to produce the next smart watch. Laura Burdese is emphatic about keeping a clean aesthetic in the CK watch range. Bani McSpedden. Share on twitter. by Bani McSpedden. The
Calvin Klein Watches retorna ao Brasil e apresenta novidades São Paulo - Um evento recente marcou o retorno da marca Calvin Klein Watches ao mercado brasileiro. A festa, que aconteceu na Casa Jereissati, em São Paulo, reuniu famosos, personalidades e jornalistas para a apresentação dos modelos que passam a ser
Calvin Klein firma il digital contest… #ckminute Calvin Klein Watches+Jewerly prova… a fermare il tempo, o meglio a immortalarlo, con il digital contest #ckminute. Fino al 30 dicembre 2015 il brand propone una “raccolta del tempo” digitale su Instagram. Chi vuole, iscrivendosi al sito www
How Hong Kong shoppers are changing their habits for warmer winters Watch: Is the warm weather affecting how Hongkongers shop this winter? Francis Cheng, an artist manager in his 30s, was doing his Christmas shopping in IFC mall. Holding a Calvin Klein shopping bag with the red sweater he just bought in it, Cheng he
Watch Adorable Doug The Pug Recreates Justin Bieber Most Iconic Photos Back in July, Doug recreated some of pop star Taylor Swift's most popular pictures, including several of her social media snaps, and the poster from her recently-released Bad Blood music video. This time he returned to recreate Justin Bieber with
Police seek help to ID man missing more than 14 years Police also found a 'Levi' pocket watch with a blue face and a built in compass on a band located in his knapsack. He was wearing Pepe brand blue jeans, a black leather Calvin Klein belt, a black T-shirt, black running shoes, and a silver ring with
Calvin Klein's keeps its cool as the smart watch arrives - The Australian Financial Review
The president of Calvin Klein watches and jewellery is sitting on a white lounge adjacent to the brand's bustling booth at the Baselworld fair. It's ice cool, a match for the white ensemble Laura Burdese is wearing. Originally a brand manager for Swatch in Italy, she was made the group's local country manager in 2006. She was elevated to her current position in 2012, Calvin Klein being a Swatch Group brand. Given that trajectory, it's no surprise that she's a study of crisp detail, not unlike the watches laid out before us on a coffee table, pieces that, despite their modest price range, have an almost architectural edge. We're not talking about Nomos-style simplicity here, but something a little more jazzy. "We're about fashion, Swiss made, top quality and design, as befitting our Calvin Klein name," Burdese says. "Our DNA is about sleek, pure and simple lines, with a fashionable twist. In this positioning, we're the only one. We have a very clean aesthetic … a basic colour palette, not aggressive nor too much bling bling. Working with Calvin Klein's creative department in New York, the Swiss-based watch team takes its style cues from seasonal shoe, accessories and bag designs. "For summer, it's a more fashionable product, more colour," Burdese explains. One thing that hasn't changed over the past 40 years is the unisex nature of the brand: the client base is 50-50 men and women. "They're comfortable in our world," Burdese says. "A few years ago we would do 44mm or 46mm – but now I would say the maximum for a man is 42mm. So we're resizing and downsizing a little, and also for women. If women want bigger watches, they want them very thin and very light. As for the appeal of connected watches, something of.www.afr.com
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